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Business

Why Incentives Beat Intentions

1:11 · 2026-07-08

Why Incentives Beat Intentions

The useful part

Change what you reward before you change what you say.

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Sources behind this episode

  • peer-reviewed foundational paperOn the Folly of Rewarding A, While Hoping for BKerr, S. (1975). Academy of Management Journal, 18(4), 769-783.
  • synthesizing cross-sector bookThe Tyranny of MetricsMuller, J. Z. (2018). Princeton University Press.
  • official federal regulatory consent order and press releaseCFPB Fines Wells Fargo $100 Million for Widespread Illegal Practice of Secretly Opening Unauthorized AccountsConsumer Financial Protection Bureau (2016).
  • business school case studyThe Wells Fargo Cross-Selling ScandalStanford Graduate School of Business case publication.
  • peer-reviewed foundational evaluation science paperAssessing the Impact of Planned Social ChangeCampbell, D. T. (1979). Evaluation and Program Planning, 2, 67-90.

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